Death of the Follower

An inspiring (and alarming) keynote by Patreon CEO Jack Conte about the gradual death of the follower and the impact that current internet algorithms have on creators.

Jack takes us back to a golden era when the internet promised a democratic platform for creators, offering immediate access to a global audience through platforms like YouTube. This accessibility was further enhanced with the introduction of the "subscribe" button, empowering creators to cultivate a following of dedicated fans, setting the stage for sustainable creative businesses.

However, Jack sheds light on a troubling shift: the rise of platform-centric algorithms—like Facebook’s ranking system and TikTok’s "For You" page—has undermined this model. These algorithms have increasingly disconnected creators from their followers and core supporters, significantly impacting their creative freedom and livelihood.

This algorithmic shift not only stifles the reach of creators but also dampens their creative spirit and financial stability. As creators find themselves at the mercy of opaque, ever-changing algorithms, the dream of a self-sustained creative career on mainstream platforms becomes elusive.

In response to these challenges, Jack champions emerging spaces on the internet, such as Patreon, where creators can directly connect with their communities. These platforms offer a sanctuary where creative independence flourishes—creators can produce content on their own terms and truly control their destinies.

The need for these new spaces underscores a critical juncture for digital creators: to continue forging paths toward genuine connections with their audience, free from the constraints of algorithm-driven platforms. As we navigate this evolving landscape, supporting platforms that prioritise creator autonomy will be key to preserving the vibrancy and diversity of online creative content.