What do ACME, Nakatomi Corporation and Hooli all have in common? They’re all a part of the Fictional Brands Archive, a growing collection of made-up brands found in films, TV shows, and video games throughout the years.  

As brand identity designers ourselves, this a project we can really appreciate. This expansive archive does a nice job of showcasing the subconscious power of graphic design in storytelling. From retro-inspired logos that evoke a sense of nostalgia to futuristic brands that push the boundaries of contemporary design, the archive also serves as a showcase of identity trends over time. Each fictitious brand, whether it's for a space travel agency from the year 3000 or a 1920s speakeasy, the majority of these are crafted with a level of care and precision that rivals that of real-world brands.

The appreciation for these fictitious logos also goes beyond their aesthetic value. They serve as a source of inspiration and a creative challenge for designers. They prompt us to think outside the box, to imagine the brand stories we could tell if we weren't limited by reality. They remind us that graphic design is not just about creating visually appealing content but about weaving stories that resonate with people, even if those stories are purely fictional.

Moreover, the Fictional Brands Archive is a valuable resource for understanding the role of branding in world-building within movies, books, and video games. It showcases how graphic design contributes to the believability and immersion of fictional worlds, creating a seamless experience for the audience.

Check it out here.