People Made Machines

A HYBRID TECH CONSULTANCY

Branding + Digital

/

2023

/

venture

People Made Machines

A HYBRID TECH CONSULTANCY

Branding + Digital

2023

/

venture

People Made Machines

A HYBRID TECH CONSULTANCY

Branding + Digital

/

2023

/

venture

Promotional poster showcasing People Made Machines with close-up eyes lit up, symbolizing visionary insights in technology
Promotional poster showcasing People Made Machines with close-up eyes lit up, symbolizing visionary insights in technology
Promotional poster showcasing People Made Machines with close-up eyes lit up, symbolizing visionary insights in technology
Promotional poster showcasing People Made Machines with close-up eyes lit up, symbolizing visionary insights in technology

overview

People Made Machines is a tech consultancy based in Oslo that champions a borderless culture of innovation and collaboration through a hybrid mix of remote work and venture opportunities. To help launch the company, we defined their brand and content strategy, developed an ownable name, alongside a visual identity and website.

overview

People Made Machines is a tech consultancy based in Oslo that champions a borderless culture of innovation and collaboration through a hybrid mix of remote work and venture opportunities. To help launch the company, we defined their brand and content strategy, developed an ownable name, alongside a visual identity and website.

Deliverables

– Naming

– Brand Strategy

– Brand Identity

– Content strategy

– Branded Content

– Website

Challenge

The IT industry is full of technology consultancies of varying scales and capabilities, all competing for people and projects. How could we assist this new consultancy based in Norway to differentiate itself in the market and attract ambitious clients along with the best tech talents? With only four weeks to complete the project, we faced multiple challenges. Their company name at the time didn't resonate with their ethos or capture the imagination of their intended audience. With no former brand strategy, they also lacked a unifying visual identity, leaving them indistinct in a saturated market. In addition, they had almost no online presence in the form of a website or social media, impacting their marketing and communication efforts.

Challenge

The IT industry is full of technology consultancies of varying scales and capabilities, all competing for people and projects. How could we assist this new consultancy based in Norway to differentiate itself in the market and attract ambitious clients along with the best tech talents? With only four weeks to complete the project, we faced multiple challenges. Their company name at the time didn't resonate with their ethos or capture the imagination of their intended audience. With no former brand strategy, they also lacked a unifying visual identity, leaving them indistinct in a saturated market. In addition, they had almost no online presence in the form of a website or social media, impacting their marketing and communication efforts.

SOLUTION

We provided People Made Machines with a unique and ownable name, alongside a holistic and distinct visual identity that pays homage to the visionary spirit of retro technology. This journey into the past resulted in a graphic language that intentionally challenges the assumptions of what a future-focused technology consultancy should look like. Through strategic positioning and a comprehensive competitor analysis, we laid the foundation for the brand’s evolution and established them as a bold contender on launch day.

SOLUTION

We provided People Made Machines with a unique and ownable name, alongside a holistic and distinct visual identity that pays homage to the visionary spirit of retro technology. This journey into the past resulted in a graphic language that intentionally challenges the assumptions of what a future-focused technology consultancy should look like. Through strategic positioning and a comprehensive competitor analysis, we laid the foundation for the brand’s evolution and established them as a bold contender on launch day.

Artistic representation of People Made Machines' ethos, blending human ingenuity with futuristic tech in the company's brand identity, set against a vibrant blue backdrop.
Artistic representation of People Made Machines' ethos, blending human ingenuity with futuristic tech in the company's brand identity, set against a vibrant blue backdrop.

STRATEGY & NAMING

The name People Made Machines acts as a reminder that people created the products and technologies that impact life on earth, not the other way around. In the face of AI and the metaverse, the name and resulting identity introduce a sense of humanness and warmth to a heavily digital and sterile context, highlighting the symbiotic relationship between people and machines.

STRATEGY & NAMING

The name People Made Machines acts as a reminder that people created the products and technologies that impact life on earth, not the other way around. In the face of AI and the metaverse, the name and resulting identity introduce a sense of humanness and warmth to a heavily digital and sterile context, highlighting the symbiotic relationship between people and machines.

Visual of People Made Machines logo with intertwining network cables behind, depicting the connectivity in technology.
Visual of People Made Machines logo with intertwining network cables behind, depicting the connectivity in technology.

Brand Identity

The identity is a direct embodiment of the company name which references the interplay between man and machine, as seen through the lens of a retro-tech aesthetic. Powered by a distinct serif typeface and various analogue elements, the identity highlights human and mechanical imperfections to offset the rigid and sterile nature of an increasingly digital world.

Brand Identity

The identity is a direct embodiment of the company name which references the interplay between man and machine, as seen through the lens of a retro-tech aesthetic. Powered by a distinct serif typeface and various analogue elements, the identity highlights human and mechanical imperfections to offset the rigid and sterile nature of an increasingly digital world.

Contrasting visuals of People Made Machines’ abstract illustrations alongside their practical use in a street-side design advertisement.
Contrasting visuals of People Made Machines’ abstract illustrations alongside their practical use in a street-side design advertisement.
Contrasting visuals of People Made Machines’ abstract illustrations alongside their practical use in a street-side design advertisement.

Graphic elements replicate mechanical imperfections caused by analogue photocopiers and human interference.

Graphic elements replicate mechanical imperfections caused by analogue photocopiers and human interference.

Text on white background stating People Made Machines as a hybrid tech consultancy built for tomorrow, emphasizing their forward-thinking approach.
Text on white background stating People Made Machines as a hybrid tech consultancy built for tomorrow, emphasizing their forward-thinking approach.

Brand typography bridges the past and present by drawing inspiration from the corporate identities of yesteryear.

Hands presenting a People Made Machines employee handbook, featuring the distinctive logo which symbolize the relationship between humans and machines.
Hands presenting a People Made Machines employee handbook, featuring the distinctive logo which symbolize the relationship between humans and machines.

The logo embodies the whimsical feel of early technology marks from the 80’s and 90’s.

The logo embodies the whimsical feel of early technology marks from the 80’s and 90’s.

Abstract illustration for People Made Machines, featuring gritty photocopy-inspired textures and rough edges, embodying authenticity and tactile craftsmanship in design.
Abstract illustration for People Made Machines, featuring gritty photocopy-inspired textures and rough edges, embodying authenticity and tactile craftsmanship in design.

Brand graphics introduce elements of tactility, texture and imperfections to the identity.

Brand graphics introduce elements of tactility, texture and imperfections to the identity.

Person browsing People Made Machines' annual report design on a laptop, showcasing retro-tech inspired design elements for innovative branding.
Person browsing People Made Machines' annual report design on a laptop, showcasing retro-tech inspired design elements for innovative branding.
Print advertisement for People Made Machines, illustrating the company's philosophy of enhancing human potential with technology for societal advancement.
Print advertisement for People Made Machines, illustrating the company's philosophy of enhancing human potential with technology for societal advancement.

Symbols from the brand typeface are used as digital hieroglyphs in headlines for added visual impact.

Symbols from the brand typeface are used as digital hieroglyphs in headlines for added visual impact.

Graphic for People Made Machines’ Spotify playlist featuring stylized abstract lettering, merging music with tech themes.
Graphic for People Made Machines’ Spotify playlist featuring stylized abstract lettering, merging music with tech themes.
Retro floppy disk with an event invite from People Made Machines, blending nostalgic media with modern launch celebrations.
Retro floppy disk with an event invite from People Made Machines, blending nostalgic media with modern launch celebrations.

The brand palette is a playful nod to the beige tones of early personal computers, amber monochrome CRT monitors, and stereotypical corporate blues.

The brand palette is a playful nod to the beige tones of early personal computers, amber monochrome CRT monitors, and stereotypical corporate blues.

Overview of People Made Machines' diverse presentation designs, showcasing their brand's dynamic approach
Overview of People Made Machines' diverse presentation designs, showcasing their brand's dynamic approach

Brand imagery often fuses human elements with synthetic, tech-inspired motifs, resulting in compositions that feel both familiar and otherworldly.

Brand imagery often fuses human elements with synthetic, tech-inspired motifs, resulting in compositions that feel both familiar and otherworldly.

People Made Machines promotional posters for the PMM 'Nexus' event, featuring digital and human symbiosis themes.
People Made Machines promotional posters for the PMM 'Nexus' event, featuring digital and human symbiosis themes.

A flexible system was built to accommodate brand modifiers to support future growth and activations.

A flexible system was built to accommodate brand modifiers to support future growth and activations.

Graphic showcasing the 'PMM Supply' logo variation for the Corporate Performance Uniform concept, merging identity with utility.
Graphic showcasing the 'PMM Supply' logo variation for the Corporate Performance Uniform concept, merging identity with utility.
Hand holding a People Made Machines tote bag emblazoned with their mission statement, reflecting the brand's commitment to integrating technology with human talent.
Hand holding a People Made Machines tote bag emblazoned with their mission statement, reflecting the brand's commitment to integrating technology with human talent.
Person wearing a white T-shirt with printed logo and graphics, paired with a digital display of PMM's retro-inspired design pattern
Person wearing a white T-shirt with printed logo and graphics, paired with a digital display of PMM's retro-inspired design pattern
Person wearing a white T-shirt with printed logo and graphics, paired with a digital display of PMM's retro-inspired design pattern

Identity elements can be combined in various ways to produce unique compositions across brand collateral.

Identity elements can be combined in various ways to produce unique compositions across brand collateral.

Digital

The website was designed to effectively communicate PMM’s offerings to their two core audience groups: Clients and consultants. Built in Framer with custom React components, the site boasts top-tier Lighthouse performance scores, enhanced SEO, and captivating animations for an immersive brand experience.

Digital

The website was designed to effectively communicate PMM’s offerings to their two core audience groups: Clients and consultants. Built in Framer with custom React components, the site boasts top-tier Lighthouse performance scores, enhanced SEO, and captivating animations for an immersive brand experience.

Hand holding a smartphone with People Made Machines' website on the screen, featuring a statement of the brand as a future-focused tech consultancy.
Hand holding a smartphone with People Made Machines' website on the screen, featuring a statement of the brand as a future-focused tech consultancy.
Abstract image of shimmering chains with light refracting through, symbolizing connectivity and strength in technology.
Abstract image of shimmering chains with light refracting through, symbolizing connectivity and strength in technology.
Recruitment graphic from People Made Machines inviting innovators to 'Define our futures together', highlighting opportunities for shaping the digital narrative at their Oslo or remote locations.
Recruitment graphic from People Made Machines inviting innovators to 'Define our futures together', highlighting opportunities for shaping the digital narrative at their Oslo or remote locations.

UX-microcopy was a key focus to ensure specific audiences were being clearly communicated to.

UX-microcopy was a key focus to ensure specific audiences were being clearly communicated to.

Branded Content

Branded content across social platforms marked the launch of the company and promoted their offerings to aspiring tech talents and prospective clients. Leveraging pop-culture references and aesthetics from the early days of digital technology aimed to evoke a sense of nostalgia and foster deeper connections to the brand, whilst standing out against competing content in the same space.

Branded Content

Branded content across social platforms marked the launch of the company and promoted their offerings to aspiring tech talents and prospective clients. Leveraging pop-culture references and aesthetics from the early days of digital technology aimed to evoke a sense of nostalgia and foster deeper connections to the brand, whilst standing out against competing content in the same space.

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Overview of People Made Machines' social media designs, highlighting their commitment to merging human talent with tech innovation.
Overview of People Made Machines' social media designs, highlighting their commitment to merging human talent with tech innovation.

Film grain and pixelation in brand visuals symbolise a past era of technology and simpler times.

Film grain and pixelation in brand visuals symbolise a past era of technology and simpler times.

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Figures

Branding+Digital

/

2023

Thumbnail for the Milieu branding project, showcasing a modern and bold visual identity that reflects the company's commitment to pioneering and responsible investment in innovative changemakers

Figures

Branding+Digital

/

2023