overview
People Made Machines is a tech consultancy based in Oslo that champions a borderless culture of innovation and collaboration through a hybrid mix of remote work and venture opportunities. To help launch the company, we defined their brand and content strategy, developed an ownable name, alongside a visual identity and website.
Deliverables
Naming
Brand Strategy
Brand Identity
Content strategy
Branded Content
Website
Challenge
The IT industry is full of technology consultancies of varying scales and capabilities, all competing for people and projects. How could we assist this new consultancy based in Norway to differentiate itself in the market and attract ambitious clients along with the best tech talents?
With only four weeks to complete the project, we faced multiple challenges. Their company name at the time didn't resonate with their ethos or capture the imagination of their intended audience. With no former brand strategy, they also lacked a unifying visual identity, leaving them indistinct in a saturated market.
In addition, they had almost no online presence in the form of a website or social media, impacting their marketing and communication efforts.
SOLUTION
We provided People Made Machines with a unique and ownable name, alongside a holistic and distinct visual identity that pays homage to the visionary spirit of retro technology.
This journey into the past resulted in a graphic language that intentionally challenges the assumptions of what a future-focused technology consultancy should look like.
Through strategic positioning and a comprehensive competitor analysis, we laid the foundation for the brand’s evolution and established them as a bold contender on launch day.
The name People Made Machines acts as a reminder that people created the products and technologies that impact life on earth, not the other way around. In the face of AI and the metaverse, the name and resulting identity introduce a sense of humanness and warmth to a heavily digital and sterile context, highlighting the symbiotic relationship between people and machines.
Brand Identity
The identity is a direct embodiment of the company name which references the interplay between man and machine, as seen through the lens of a retro-tech aesthetic.
Powered by a distinct serif typeface and various analogue elements, the identity highlights human and mechanical imperfections to offset the rigid and sterile nature of an increasingly digital world.
Digital
The website was designed to effectively communicate PMM’s offerings to their two core audience groups: Clients and consultants. Built in Framer with custom React components, the site boasts top-tier Lighthouse performance scores, enhanced SEO, and captivating animations for an immersive brand experience.
Branded Content
Branded content across social platforms marked the launch of the company and promoted their offerings to aspiring tech talents and prospective clients.
Leveraging pop-culture references and aesthetics from the early days of digital technology aimed to evoke a sense of nostalgia and foster deeper connections to the brand, whilst standing out against competing content in the same space.
