Braathe

Braathe

Braathe

Braathe

Braathe

Braathe

Braathe

Braathe

Braathe

Braathe

Making IT worry free.

Braathe website on iPhone in hand

Our task:

Braathe is an eco-conscious IT company based in Norway offering innovative and carefree tech solutions across a variety of sectors. To coincide with their new strategic approach and re-positioning in the market, we were asked to completely reimagine their entire brand identity and digital presence which had remained unchanged for over three decades.

Our duties:

Websites

Design Systems

Identity

Art Direction

Social Media

Woman in white, holding Braathe totebag in black
Braathe geometric shapes animated

A toolkit of simple shape elements based on geometry found in the logo were used as containers for housing imagery and as supporting graphic devices. This further helped the brand stand out from its competitors.

Braathe fonts Aeonik Pro and Reckless Neue specimens
Braathe brand imagery of woman looking towards horizon

A unique type pairing was introduced to provide the brand with a point of difference in the market. The functional qualities of Co-Type’s Aeonik Pro provided clarity and flexibility across headlines and body copy, whilst Reckless Neue by Displaay added a touch of warmth and personality for highlighting key words.

Braathe businesscards layed out in a grid
Braathe websites shown on flat iPhone devices

We designed an entirely new website with improved navigation and categories which allowed customers to easily find and compare packages and pricing for various services; alongside educational materials, case studies and customer support.

Braathe billboard
Braathe social media outtakes from Instagram

A new colour palette was developed to reflect the company's environmental values and to signify a bold change from their previous identity that was perceived as boring and outdated by consumers.

Braathe website shown on flat iPad device

We believe it’s our duty as designers to create thoughtfully crafted solutions that are functional and visually appealing across all mediums.

Next project:
OBB

Illustration

Art Direction

Brand Strategy

Websites

Design Systems