How much does brand identity design cost?
Overview
A professional brand identity from a small studio typically ranges from NOK 50,000 to NOK 500,000 or more, depending on scope. The cost reflects strategy work, design, deliverables, and the size of the system being built, not just the logo.
Context
The price varies because the work varies. A simple identity for an early-stage startup might include positioning, a logo, type, colour, and a one-page website. A full brand system for a scaling company includes naming, messaging, a comprehensive visual system, brand guidelines, and rollout across multiple touchpoints. The cost difference between a NOK 50,000 project and a NOK 500,000 project is not the logo. It's the depth of the strategy, the scale of the system, and the number of touchpoints the brand has to work across. Cheap brand work tends to skip the strategy and skip the system, which is exactly the part that makes a brand work over time. The result feels affordable upfront and expensive later, when the company has to redo everything because none of it scales.
Takeaway
Match the investment to the stage of the business. Don't overspend pre-revenue, but don't underspend if you're about to scale.
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How long does a branding project take?
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