What if I hate what you show me?
Overview
Every visual direction we present is built on a strategy you've already approved. So feedback isn't about personal taste. It's about whether the work delivers on the brief we agreed together.
Context
This is why we anchor every project in strategy first. Once the positioning, audience, and goals are defined and signed off, design decisions can be evaluated against those criteria rather than personal preference. It keeps feedback focused, conversations productive, and the project on schedule. Without this foundation, design reviews drift into subjective taste battles that nobody wins.
Takeaway
Good feedback is strategic, not stylistic. Approve the brief first, then judge the work against it.
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