Do I need a website if I have social media?
Overview
Yes. Social media is rented space on platforms you don't control, with audiences you don't own and algorithms that can bury you overnight. A website is owned space where you control the experience, the message, and the data.
Context
Social media is good for reach and discovery. It's bad for conversion, credibility, and long-term ownership. A strong social presence sends people somewhere, and that somewhere should be a website you control. Without one, you're building an audience on a platform that can change its rules at any time. Companies that rely entirely on social media usually find out the hard way: an account gets locked, an algorithm changes, a platform declines, and the audience they spent years building disappears with it. The website is the asset. Everything else is rented infrastructure that can be revoked.
Takeaway
Use social media as a top-of-funnel channel. Send everything to a website you own.
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